Bill Gates: The Rolling Stone Interview
There is also this problem where as people get richer and join the global middle class, they want to eat more protein. It’s a nice problem to have that people are getting richer. But eating meat is hard on the environment – it demands a lot of land and water. And yet we can’t go around telling everyone they have to be vegetarians. So coming up with affordable plant-based proteins, basically meat substitutes, that really taste like meat is another area that can make a big difference. I’ve tasted a few of them, and I really couldn’t tell the difference between them and the real thing.